Nordstrom is tightening its ties to New York and has launched a new brand campaign ‘Nordstrom for Everything New York, shot by photographer Daniel Arnold, celebrating Nordstrom as a destination for everything a New Yorker would need. That runs the gamut from on-site beauty services, last-minute alterations and personalization to styling services and various food and beverage concepts. For the campaign, Nordstrom partnered with four iconic New York City destinations raising awareness for the retailer’s flagship on 57th and Broadway, which opened in October 2019.

The campaign highlights the historic Apollo Theater in Harlem, Upper West Side restaurant Barney Greengrass, and the West Village’s Dante café and Casa Magazines. As part of the campaign, Nordstrom will work with each partner to bring new in-store activations to life at the New York City flagship in the coming year. The campaign also features a group of New Yorkers in a variety of scenarios at the four partner locations. It aims to show that whether it’s date night, a morning coffee run, or a night out on the town with friends, Nordstrom has the offering and services ready for whatever customers are planning to do in the city.

The campaign will appear throughout New York City on bus shelters, newsstands, ride share toppers and subway stations, with a special takeover of the Columbus Circle Station near the 57th Street flagship.