Currently, Trunk Club operates six free-standing Clubhouse locations in Boston, Chicago, Dallas, Los Angeles, New York City, and Washington, D.C. The existing Trunk Club Clubhouses will be “relocated” into close-by Nordstrom stores by fall 2020. Those six Clubhouse stores are already located in one of Nordstrom’s top ten markets accounting for over 50% of total sales – San Francisco, Philadelphia, Seattle, and Toronto.
After Nordstrom acquired the company in 2014, Trunk Club selections were sourced from Nordstrom’s full-priced inventory. It quickly learned that women rather than men were its primary target customer. By 2018 women represented over two-thirds of the Trunk Club business, having grown from only about one-third in 2016. With that shift from primarily men’s to women’s styling, the company’s “trunk growth” went through the roof, rising from 33% year-over-year in fiscal 2016 to 78% year-to-date through May 2018, according to Nordstrom. Now Nordstrom believes Trunk Club is ready for its grand opening in its flagship stores as a complement to its already well-established personal stylist and shopping experience. The financial prospects from the integration of the digitally-focused Trunk Club service with personal in-store services looks particularly promising.