31 July 2024
The Weekly
England
Nike x Jacquemus at SelfridgesNike x Jacquemus at SelfridgesNike x Jacquemus at Selfridges

Olympics fever has landed at Selfridges with a special pop-up from Nike’s collaboration with Jacquemus. To celebrate the 2024 Paris Olympics, the two brands have taken over the ground floor’s Wonder Room — right next to the watches and fine jewelry with a metallic installation mimicking a gym locker room with an enormous red Le Swoosh bag from the collection sitting in the middle of the space. Embracing the full sports theme, the Selfridges window display on Orchard Street also takes after a gym locker with larger than life items such as a silver dumbbell, a skipping rope and a shake bottle. To unveil the second collaboration with Nike, Jacquemus invited Serena Williams, Beatriz Hatz and Manu Rios to star in the campaign images.