Jelmoli is set to open its own department for streetwear on October 17. In the ‘Sports World’ on the fourth floor, urban brands such as AAPE by A Bathing Ape, Chinatown Market and Awake NY, as well as sneakers will be featured on 200m2. Jelmoli will also collaborate with the sneaker fair Sneakerness on four Saturdays (October 17, October 24, October 31 and November 7). Due to the current coronavirus situation, Europe's largest sneaker event cannot take place and choose instead to collaborate with Jelmoli.
