Nordstrom has launched a digital marketplace platform aiming to grow the offering on its website and app, increase revenues and provide sellers with a wider audience. Digital growth is a top priority at Nordstrom. Last year, digital accounted for 36%, or about $5bn, of Nordstrom’s total sales of $14.2bn. Nordstrom expects to grow their online product assortment by two to three times in the next few years while keeping their online channels curated, customer-centric and service-oriented. Among the key brands available on the marketplace and new to Nordstrom are Dippin’ Daisy’s, a fast-growing swimwear brand; Maison de Sabre luxury leather goods, and Tracksmith, the running brand. Among other brands joining Nordstrom via the marketplace are AdoreMe, Alala, Ana Luisa, Cynthia Rowley, Derek Lam 10 Crosby, Deux Par Deux, Dia & Co., DXL, La DoubleJ, Natori and Onia. Nordstrom has partnered with Mirakl and its platform which allows brands to set up their assortments on retailers’ websites. With the marketplace model, brands manage the merchandise content, pricing and shipping, while Nordstrom can affect the look of how products are presented. Nordstrom receives a commission when a listed item is sold on the marketplace. Commissions are generally standard, with minimal variation if at all, from brand to brand.