Shoppers Stop launched ‘Mark of Love’ campaign with a unique story to celebrate womanhood this National Lipstick Day. The campaign focused on breaking stereotypes around makeup and touched an emotional chord around beauty through the everyday interactions and moments. The video commences with a Mother receiving a ‘Birthday Card’ from her little daughter with marks of Lipstick smeared on it from her husband and kid. The campaign progresses with the mother recalling how a kiss has been an integral part of the father-daughter relationship. The extents till which he goes to get one kiss from his loved one. With that, the idea of – Mark of Love forms, showing how lipsticks are more than a mere cosmetic.