30 November 2022
The Weekly
Thailand
New Ladprao store of CentralNew Ladprao store of CentralNew Ladprao store of Central

Central Department Store has announced a festive-season surprise by unveiling ‘CENTRAL LADPRAO THE NEW LOOK.’  The new all-around revamp will help the retailer transformed the Ladprao’s 40-year-old legendary mall into the ‘all-time landmark and complete lifestyle destination’ under the ‘Boundless Playground’ concept. The zones that were revamped include Beauty, Fashion, Luxe Galerie, Home, My Little World, and Living House. The store is also organizing fun activities and special promotions during the grand reveal celebration. With a B600mn (US$17mn) investment, the store has been given a huge revamp and zone expansion to unlock the store’s full potential to serve customers across all demographics, including the younger generation and the workforce with high-purchasing power. Central Ladprao ranks second among the branches with the most customers in the wealth category, with around 50,000 wealthy clients, trailing behind Central Chidlom. This wealthy group generated over 40% of sales for the branch (as of October 2022). Strategically located at the important train hub, the re-imagined Central Ladprao will offer the most compressive range of products and services. The company expects a 35% surge in traffic and 40% growth in sales, compared to the same time last year.

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