17 June 2022
The Weekly
United States

Neiman Marcus’ ‘retail-tainment’ plan with an immersive installation at the retailer’s Atlanta store showcases the new Burberry TB Summer Monogram collection. The installation opened this week and will run until July 6. Neiman Marcus is the exclusive U.S. stockist of the TB Summer Monogram collection, along with selected Burberry stores. For the first time in Neiman Marcus’ history, the entire exterior of a store has been taken over by a brand. The outside of the Atlanta store at the Lenox Square mall has been wrapped in a pattern that fuses the Burberry check with the TB Monogram print. Inside there is a ‘graphic, sculptural space’ that includes the Burberry signature patterns. The space is meant to conjure a summer holiday spirit, and more than 50 styles in men’s, women’s and accessories are on display inside. The collection includes lightweight coats, jackets, swimwear and sunglasses. Atlanta is the number-one Neiman Marcus store year-to-date for Burberry sales, and the store plans to open two Burberry shops-in-shop in Atlanta for women’s ready-to-wear and handbags this fall.