1 June 2020
The Weekly
India
'#NailTheDay' Campaign

Shoppers Stop kick-starts it’s three-day campaign #NailTheDay on how shoppers can ‘flaunt’ their best accessory at home. Nail aficionados love a good tutorial on how to perfect some new looks. The second and third day of the campaign would be celebrated as days of mastering how to do your nails perfectly and learning a ‘DIY Nail Art’. Customers can learn from influencers like @ArtByChandhu and @NalisByPuja. They will be encouraged to watch the tutorial and post a picture using #NailTheDay flaunting their freshly done nails. The best ones will be featured on Shoppers Stop’s stories and posts. Leading up to World Nail Polish Day, Shoppers Stop will also host a tutorial by brand Sugar on tips and tricks to curate easy yet trendy nail art. An engagement activity on colour wheel, where customers can tap on the screen when they see their favorite colour and share this with the brand to get featured on the social media handles. On World Nail Polish day, the best of these nail art pictures will be featured by Shoppers Stop on their social media handles.

Nail polishes brands participating in the campaign include Chambor, Colorbar, Faces, Havells, Kara, Lakmé, L'Oréal, Maybelline, MyGlamm, Revlon, Basicare, Soulflower and Sugar. To celebrate World Nail Polish Day, Shoppers Stop will also offer discounts on amazing brands like Colorbar, Faces, MyGlamm, Lakme, Revlon and Chambor. Shop for your favorite colors on to Shoppers Stop’s website or download the App. Currently, the nail polish market in India is projected to grow at a CAGR of over 10%, to reach $ 143.6 million by 2024.

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