David Jones launched its Mother's Day campaign, 'In The Moment', starring Victoria Lee and The Inspired Unemployed and their mothers. The campaign aims to celebrate making time for fun and being in the moment.  To celebrate mums around the country, David Jones hosted two Mother's Day High Teas, while nine stores around the country featured a pop-up portrait studio for customers. Proceeds from both the high tea events and the portrait studios will be donated to the National Breast Cancer Foundation (NBCF). The high tea experience was hosted by Jones Magazine editor, Justine Cullen with guest speakers including founder of The Design Files Lucy Feagins and fashion designer Rebecca Vallance across two days in the David Jones Elizabeth Street Flagship store. The David Jones portrait pop-up studios was available at nine stores nationally from Wednesday, 5th – Saturday, 8th May.