Miu Miu has opened its first flagship in central China’s largest city of Wuhan, located within the newly opened SKP Department Store. The first and second floors of the store are home to Miu Miu’s full range of collections, including ready-to-wear, handbags, accessories and footwear, while the third floor offers the brand’s most exclusive products within a private lounge setting, which leads to two private salons. Miu Miu’s first store in Wuhan opened 10 years ago at the storied Wuhan International Plaza shopping mall. The brand counts a total of 24 doors in mainland China. Miu Miu and SKP celebrated the grand opening on Wednesday with a lion and dragon performance, a Taoist ritual meant to bestow good fortune on the new store. SKP

Wuhan is the fourth location of the established Beijing department store franchise, which opened last summer. Bucking the luxury slump, Miu Miu is forging ahead with retail expansion in China. After SKP Wuhan, the brand is slated to open a ground floor shop at MixC Xi’an, a high-end shopping mall that made its debut last December. In the latest fourth quarter, Miu Miu surpassed the €1bn mark in revenues.

In China, the brand has maintained its ‘heavyweight position,’ recording significant growth on Chinese social media platforms, including Weibo and Xiaohongshu, according to Bernstein.