Mastercard has announced that Michael Kors is its first retail partner to use the Shopping Muse, the artificial intelligence-powered shopping assistant by Dynamic Yield, a Mastercard company.  Shopping Muse was launched by Dynamic Yield in November 2023, where it was given early access to fashion retailers including Michael Kors; furniture retailers will now also be able to use the AI assistant. The shopping assistant helps recreate an in-store experience by translating colloquial language consumers use to make tailored product recommendations — and suggests coordinating products and accessories. Shopping Muse can identify trending phrases and aesthetics and respond to direct queries broad and specific alike such as ‘find me cottage core dresses,’ ‘find me accessories for a day at the beach’ or ‘I’m looking for a summer wedding dress to wear in Charleston with a cocktail dress code.’ The consumer then will receive tailored recommendations that match the individual consumer’s profile, intent and affinity and create a personalized experience by building conversational context over time. Dynamic Yield found that in its initial testing, Shopping Muse generated a 15 to 20% higher conversion rate over traditional search queries. As with its other products and services, Mastercard has embedded its privacy safeguards into Shopping Muse by adhering to the company’s responsible AI principles and standards to enhance shoppers’ experience while maintaining consumer privacy and security.