2 October 2019
The Weekly
Major renovations planned for Rinascente stores

Following a renovation of about two years, with an investment of around €20mn, the Rinascente Turin store now spans six floors covering a surface area of 75,444ft2 (7,009m2). The company tapped four designers to develop the project. Gianmatteo Romegialli worked on the grand facade covered with classic Travertino marble and punctuated by aluminium inserts lacquered in a washed brass tone, as well as on the first floor, which is dedicated to beauty and accessories, including corners for luxury labels, such as Bottega Veneta, Marni and Burberry. Paolo Lucchetta designed the second and third levels, focused on men’s formal and smart ready-to-wear, as well as fashion contemporary and shoes, respectively.

The fourth floor, designed by Fabio Fantolino, offers women’s contemporary designs, along with a wide footwear selection, while the fifth level, which was conceived by Milan-based Quincoces-Dragò & Partners studio, carries timeless women’s wear, underwear and children’s wear. In the basement, interior design, homeware and travel accessories find their place next to a wine shop, an area dedicated to fine chocolate, as well as a niche food market.

Following the revamp of the department store in Turin, Rinascente can focus on additional projects, including the renovation of the Florentine unit, which, following works valued at €13mn, will be unveiled in October 2020. Within the first semester of 2020, Rinascente will complete the renovation of the three levels dedicated to women’s fashion of its jewel in the crown, Milan’s flagship overlooking the Duomo cathedral. The sixth floor will be redesigned by David Chipperfield, Rinascente revealed. In addition, next year Rinascente will start renovating its second Roman store, located on Piazza Fiume, and where €30mn will be invested to revamp it.

At the same time, 2020 will mark the debut of Rinascente’s omnichannel strategy, which will see its brick-and-mortar stores working synergically with the digital platform. For the first phase of the omnichannel project, Milan’s flagship, featuring 120 retail concessions, will serve as warehouse to ship the products.