27 May 2024
The Weekly

LVMH and Alibaba Group are extending their strategic partnership for five years in order to deliver cutting-edge retail experiences in China and keep pace with the country’s evolving data laws. Taking that cooperation to the next level, the conglomerate has started to integrate Alibaba Cloud’s generative AI capabilities, including Qwen, the latest version of its proprietary large language model (LLM) Tongyi Qianwen. In addition, LVMH is working with Model Studio, Alibaba Cloud’s recently launched machine learning platform, which allows the luxury group to deploy AI-powered solutions in China. The agreement covers more than 30 brands and divisions within mainland China and Southeast Asia, including beauty retailer Sephora’s Asia-Pacific division and travel retail arm DFS, and will give LVMH access to a broader suite of tools.