Until April 22, Le Bon Marché Rive Gauche hosts on the second floor a corner dedicated to the rental of luxury clothing, orchestrated by the US site Armarium. Armarium presents a space of 45m2 around a range of brands changing each week, bringing together among others the collections of Alexandre Vauthier, Haider Ackermann or Paco Rabanne. And for the first time, those of Balmain, the house presenting exclusively at Bon Marché its summer pieces, making its first appearance in the department store. Le Bon Marché pop-up format, scheduled until the end of April, is part of the event "Geek but Chic". It offers customers virtual reality sessions to experience the first rank of a fashion show, while a robot welcomes them and offers the advice of a stylist via an Ipad. Animated by stylists present this time physically, the space will also welcome fashion influencers (Nausheen Shah, Micaela Erlanger) who will provide their advice on certain days. In its expansion phase, Armarium has been claiming 200% revenue growth per year and online growth of 1700% in 2018, with many investors - Tommy Hilfiger, C Ventures, Carmen Busquets - providing support to its development.