Lotte Department Store announced that it will open a premium side dish brand ‘Delicious Chan’ in the food hall on the 1st basement floor of Jamsil branch in Seoul. Delicious Chan is a premium side dish store that opened in Daechi-dong in 2016. It opened in Lotte Department Store's Gangnam branch in March 2021 and has recorded monthly sales of KRW150mn (US$111,170). Jamsil branch ‘Delicious Chan’ offers more than 150 menus ranging from side dishes to premium dishes.
On the fashion side, Lotte Department Store announced that it will open a Musinsa Standard store at Lotte Mall Suwon branch. It is the first time that Musinsa Standard (a private label online fashion store) enters an offline channel of a domestic distribution company. Since opening its first store in Hongdae in 2021, it has been operating six road shop stores in Seoul, Busan, and Daegu. The Musinsa Standard store in Lotte Mall Suwon is about 1045m2 and it introduces a variety of products, including a collection in collaboration with fashion YouTuber 'Fit the Size'.