9 February 2023
The Weekly
Loewe’s Installation in SelfridgesLoewe’s Installation in Selfridges

Selfridges and Loewe are looking to warmer, brighter times with the opening of an installation at the Corner Shop that melds fantasy with reality, Studio Ghibli style. The Loewe x Howl’s Moving Castle, is a monthlong installation that riffs on the rich imagery and escapism of the 2004 Japanese fantasy epic ‘Howl’s Moving Castle,’ about a bewitched young girl’s triumphant battle against the evils of sorcery.


Loewe creative director Jonathan Anderson, a fan of the film’s director Hayao Miyazaki and the Japanese animation experts Studio Ghibli, has created a dedicated capsule of accessories and clothing inspired by the walking castle and the lead characters Sophie, Howl and Calcifer, a fire demon that fuels Howl’s walking castle. The Selfridges installation will remain open until Feb. 25.