Liverpool celebrates its 175th anniversary with an extensive programme of face-to-face and digital activities, as well as the presentation of a commemorative book that shows the trajectory of one of the longest-lasting and most solid companies in Mexico. It features great stories collected from some of its 123 locations.
The publication is also available in a digital format with an e-book and an audio book; it offers 7 augmented reality developments that correspond to each of the chapters: Brand narrative, backstage, architecture, shopping experience, children, gastronomy and trends. The other important activities organized for customers includes a dinner box, getting on the TURIBUS to visit the historical points where Liverpool has put its insignia, a drone show in different states of the republic and a special closing in the form of a party for all its partners. Congratulations!