For seven weeks, a digital artwork of Pamela Rosenkranz will grace the Globus’ facade on Zurich's Bahnhofstrasse. The art project – named ‘Living Colors’ - is switching on almost at the same time as the Bahnhofstrasse Christmas lights in the city. Rosenkranz was inspired by the Brainbow project, where researchers at Harvard University succeeded in marking individual nerve cells with the RGB colour system. With every new thought there was a new mixture of the three basic colours red, green and blue.
In addition to the light show, a female robot voice is acoustically accompanying the alternate colours acoustically with 'Yes' or 'No'. People can use a QR code on site to download a mini version of the installation onto their mobile phone. ‘A closer look opens up a new world’, says the Swiss artist, who represented Switzerland at the Venice Biennale in 2015 and has already received several awards for her work.