1 January 2020
The Weekly
Les Off launched at Le Bon Marché Rive Gauche

Le Bon Marché Rive Gauche and La Grande Epicerie de Paris put their new year’s resolutions under the sign of experience, to offer their customers original gathering that’s even more unforgettable. Like Les OFF, a cultural programming is exclusively deployed throughout the store to echo its multiple highlights.Unveiled on Jan. 11, the first opus celebrates "the month of white", addressing all the senses. The OFF perpetuates the unique cultural dimension that the Boucicauts imagined in the 19th century. After inviting Ai Weiwei, Chiharu Shiota, Leandro Erlich and Joana Vasconcelos, Le Bon Marché Rive Gauche invites designer, Oki Sato, for the first time. Accustomed to responding to the wishes of his customers, the young prodigy took up the challenge of the department store giving him carte blanche. Taking over the name of his studio, Nendo, which means "plasticine" in Japanese, Oki Sato piques the curiosity of clients through a marvellous moving work of poetry. Called "ame nochi hana", or "flowers of rain", the installation is deployed under the store’s glass roof, in the windows and on the different floors multiplies the sources of wonder to be enjoyed alone or accompanied. Video announcing the campaign can be viewed here: https://youtu.be/CF7dyPjmVtE

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