1978,20 Euro came together in the fundraising campaign "Mama is the best". The money will benefit the mothers of Diakonie Altholstein. The money goes into several Diakonie projects. Part of it is the family office and the family education centre. Here women find support in everyday life or in emergency situations. The donation also establishes a group for divorce and separation children between the ages of eight and twelve years old, who are struggling to get their parents together. The money was collected at various actions of the department store. A total of 17,700 euros have already been donated.