4 May 2023
The Weekly
KaDeWe's Prada Tropico Pop-up StoreKaDeWe's Prada Tropico Pop-up StoreKaDeWe's Prada Tropico Pop-up Store

Open from 17th April to 17th June at KaDeWe, the exclusive 220m2 Prada Tropico pop-up store is dedicated to a special selection of men’s and women’s ready to wear, bags, footwear and accessories. The space pairs the austere rationality of a pure, right-angled design with the pop flavour of elements like neon lights, which are used for the name of the brand and the iconic triangle logo that alternate around the perimeter. The pop-up also picks up on the motif of the KaDeWe’s new wooden escalator, around which the space on the womenswear floor is located.

In addition, from April 17 to April 30, the brand will also be presenting the concept and selected products in the shop windows of KaDeWe.