Launching this month, the virtual services build on the retailer’s promise to improve its customer experience and deliver more personalised shopping services. The one-to-one video appointments will provide advice, inspiration and support across three initial areas: nursery, home and personal styling. The programme will be expanded with further services, inspirational talks and learning sessions at the end of April. The virtual styling services will see personal stylists from the John Lewis Style Studios support customers who have found themselves with extra time to declutter and organise their cupboards and drawers. The stylists will provide guidance on key staples, help customers re-discover treasured items and suggest new products. Customers can book an appointment using Instagram; the app will be also used by stylists to host style Q&As and share inspirational styling content.