13 April 2021
The Weekly

John Lewis launched a new in-house range of 2,400 products on Monday. Called Anyday, for now it takes in homeware, technology, baby care and baby clothing. It is part of its plan to appeal to a broader group of shoppers and their wide range of needs with the launch of a competitively priced, own brand range. The company hasn’t included fashion in the Anyday line-up but said that in the autumn they will expand the range into new categories, adding over one thousand more products. It is a critical element of the company’s turnaround strategy coming back to the founding principles of offering value for money and creativity. Prices are on average 20% lower than its current own brand prices, with some as much as 40% cheaper. The company said its customer research has shown that 60% of UK adults are more money conscious now than they were at the start of the Covid-19 pandemic.