10 December 2021
The Weekly

John Lewis has recorded an uptick in sales of beauty products this year as UK lockdown restrictions eased. Fragrances performed particularly strongly this year, with perfume sales rising 24% in 2021 compared to 2020. As travel returned following periods of lockdown, consumers began to stock up on travel miniatures, with sales rising by 35%. Skincare products became lockdown staples, accounting for over a third of all beauty sales. Investment in beauty tech also soared in 2021 as customers attempted to create beauty salon experiences at home. To respond to demand, John Lewis launched a beauty tech department featuring LED light masks and facial toning devices, such as the Foreo facial toning device which saw a 361% increase in sales. As well as treatments, consumers also refilled their makeup bags as social events returned: lipstick sales rose 30% over the year, with sales accelerating 178% in the weeks after lockdown restrictions eased in April.