Jelmoli just unveiled the new 820m2 Women's World on the 2nd floor, an area more spacious, brighter and open. All materials - ceramic tiles, terrazzo, fabrics, stainless steel, coated wood panels, plasterboard, glass - come either from local production or selected manufacturers from the Mediterranean region. The metals were also procured in Germany and Italy in order to avoid long delivery routes from the Far East. In terms of sustainability, a lot of work was also done with existing structures: parquet floors were refreshed, slatted walls and fittings were repainted and reused. The existing LED lighting was repositioned instead of being newly produced.
One of the highlights is the spacious and elegant Personal Shopping Lounge. With it, Jelmoli creates space for even more personal encounters and exceptional service experiences, whether for fashion, travel, shoes, sports, children's fashion or home & living. Jelmoli tended to have a brand portfolio that was too broad.
Within one season, Jelmoli parted with 15% of the labels - especially in the mainstream category. New premium and contemporary labels have made their way here, such as Akris Punto, the Italian cashmere label Panicale, the Swiss label Lamarel, The Garment and Munthe from Copenhagen and the Amsterdam upcycling label 1/Off.
On September 9, the new Women's space was celebrated with a grand opening together with partners, clients, press and Friends of Jelmoli, thus also directly heralding the event season around the Zurich Film Fesival. Guests were pampered by partners Moët Hennessy and Dior, and the highlights of the new fall/winter collections were presented in an exclusive fashion show.