Jelmoli is putting more emphasis on the central topic of the how a product is developed and where it is coming from, with two important initiatives: the Swiss Fashion Pop-Up, featuring sustainable Swiss labels until September 19, and the latest Jelmoli magazine, titled ‘The Swiss Edition’, portraying Swiss designers/producers.

True to the motto ‘Support your Local Business’, Jelmoli presents in the pop-up selected items from Swiss brands such as Jungle Folk, Velvet Novel, Foulala, Nomadissem, Sol Sol Ito, Leonie Risch, Lost & Fund accessories and Kandahar. Customers are now more interested in craftsmanship, products with transparent production chains, minimal environmental impact and longer lifetime.

Jelmoli also dedicates its recent autumn magazine to the love of local craftsmanship and design. Corona has taught us how important it is to take care and support each other, and at the same time to be agile to master this difficult situation and its impacts on our accustomed lives. Never before has the support of the local economy been more important. In the new J Magazine, Jelmoli has therefore dedicated a whole special section to local labels and traditional Swiss companies.