During the whole month of February, Jelmoli is celebrating the diversity of love including the classic couple relationships, and also all the other amazing forms of love like friendship, same-sex love or self-love. The campaign slogan ‘LOVE IS…’ emphasizes the values of cohesion and solidarity, which is so important in these difficult times, while fitting Jelmoli's marketing activities perfectly well.

For example, two gift boxes have been created, not only for couples but also for singles. The campaign will be supported by various influencers and employees who will show their favourite love pieces from Jelmoli. And because there is no love without food, two local bakers created especially for Jelmoli a unique love cake called ‘Galette d’Amour’.