June is all about #Pride around the world. People will celebrate and remember the first uprisings against police violence and oppression against LGBTIQ+ people. Jelmoli supports these concerns and sets a sign of diversity and inclusion. As a meeting place in the heart of Zurich, where the Pride itself passes every year, Jelmoli wants this year to set an example and get involved. The department store is dedicating an entire area on the ground floor during the month, the so-called Pride Lab, where you can expect Drag Walk-Ins, a European Runway and Voguing Training, Drag Queen Paprika revealing exciting to-dos for the Pride.