IWC Schaffhausen has opened the bar 'Les Aviateurs' right next to its boutique on Rue du Rhàne in Geneva. The venue has been designed in the style of an exclusive gentlemen's club and brings the fascinating world of Pilot's Watches from Schaffhausen to life. The bar is run through an alliance with Globus, whose entrance is smack-dab between the IWC shop and the bar. The bar's decor features metal-riveted leather sofas, old-fashioned light bulbs, lots of brass and an oversize IWC clock in the corner.