30 March 2020
The Weekly
Introducing Shopper's Stop's New Logo

Shoppers Stop has introduced an innovative creative, which transforms its identity into a heart and infinity sign to salute and applaud frontline professionals for their dutiful actions during these tough times. The creative is available on Twitter, Facebook and Instagram.

Even as the world fights together against the outbreak of COVID-19, these professionals are relentlessly and dedicatedly working to serve and protect the citizens of the country. As a responsible brand, Shoppers Stop believes that social distancing will help contain the virus. Their creative highlights how important it is to keep the love alive even during such trying times. It is our duty to support our frontline professionals by doing as little as staying indoors and maintaining personal hygiene. Shoppers Stop is extremely grateful to these professionals and urges each one to stay safe and healthy during this time. So do your bit, stay indoors, show support and keep the love alive by shopping through www.shopperstop.com and the Shoppers Stop app.