Nordstrom is plunging full-steam ahead with its pre-pandemic plans to partner with Indochino, the Vancouver-based men’s made-to-measure company, adding 21 Indochino shops in its stores around the country that will offer personalized suits, shirts, chinos and outerwear at an affordable price point. Nordstrom will also offer complimentary alterations to any Indochino customer, even those who did not purchase their items at a Nordstrom store, in all of the in-store shops. By the end of July, Indochino will have 58 of its own showrooms in the U.S. and Canada. In recent weeks, Nordstrom quietly opened 10 in-store shops at its stores and will now add another 11. The new crop of shops, which average around 400ft² (37m²), will open between June 25 and July 2. Indochino suits retail starting at $429 while shirts and chinos start at $79. In its own showrooms, the company offers some 180-plus suit choices along with different options for lapels, buttons, pockets, linings and monogramming — the same that are offered at Nordstrom. In addition, Indochino’s two- to three-week turnaround for a suit in its stores will also be offered at Nordstrom. Nordstrom will continue to offer made-to-measure with other brands within its men’s portfolio, but the Indochino option is specifically targeted to a younger man.