The Bay revealed an interactive augmented reality (AR) experience in Canada that invites Canadians to ‘step inside’ the iconic windows, powered by Meta Spark technology. To immerse themselves in the whimsy and wonder of the windows, customers just scan the QR code, point the camera at a surface and click to be transported into the augmented reality. Once ‘inside,’ device motion and screen interactions let people explore elements from all five of the holiday windows using both the front and rear cameras on their smartphones. An added bonus: Holiday enthusiasts can share a photo or video using the AR experience on Instagram or Facebook Story, tagging @hudsonsbay and using the hashtag #MyBayHolidayWindow for a chance to win one of five $1,000 gift cards to shop in-store and on TheBay.com* The unique QR code can be found at select Hudson’s Bay stores, on The Bay’s social media channels, on The Bay gift cards, and on packages ordered on TheBay.com throughout the holiday season.