11 May 2020
The Weekly
Hippie Chic with Color Theme

Le Bon Marché plans to work a colour theme with a hippie chic bent across the store starting May 16. The store will offer tie-dye hoodies, T-shirts and bathing suits, as well as earrings — and sneakers — with a dream-catcher motif. Channeling the original, hippie spirit, the product mix will be eclectic, but sleeker, and more modern, naturally, geared toward fashion-conscious Parisians. Loewe’s tie-up with the fabled Paula’s Ibiza will figure prominently, with a large space on the third floor, offering clothing and accessories for men and women, while Antik Batik will draw on Mongolian vibes and Farm Rio will attempt to capture the feel of a Brazilian beach.

Jérôme Dreyfuss is selling a colorful, fringed handbag while Isabel Marant is offering feathered earrings. Aurélie Bidermann and Sylvia Toledano are two others fine jewelry labels taking part, while on the higher end, Bulgari and Tasaki are focusing on color. In the dream-catcher department, Notify offers an embroidered jean jacket or sneakers. The department store’s food hall next door, La Grande Epicerie, will also take part, offering Bloom energy balls and Les Fleurs D’Hiver flower petal tea.