The British luxury department store has unveiled a new men’s space dedicated to sunglasses, grooming and fragrances on the second floor. This is part of the company’s storewide redevelopment plan which began in 2018 and is expected to finish in early 2024. Last year the retailer opened a 4,000 sq ft space focusing on men’s sportswear. The David Clulow sunglasses boutique is Europe’s largest men’s offering with over 500 shades on display, from brands including Retro Super Future, Dita, and Cazal. There’s more than meets the eye, with customers being offered a private room to try on sunglasses in their comfort rather than on the shop floor and for browsers, a digital screen has digitized all the sunglasses for consumers to try on virtually. Last summer Harrods unveiled a venture out of the ordinary with the opening of three further stand-alone H Beauty stores in Edinburgh, Scotland, and in Bristol and Newcastle, England. The grooming market is booming for the department store with an Adam Grooming Atelier on the second floor and now a committed space for grooming and fragrances that will introduce customers to new brands such as Escentric Molecules, Humanity Cosmetics and Murdock alongside its bestsellers of Tom Ford, Creed, Acqua Di Parma and Penhaligon’s.