Holt Renfrew has unveiled a new icon program named H Project Approved, in an effort to help customers make socially responsible choices when shopping. The icon program is an extension of Holt Renfrew’s H Project concept—a dedicated space in-stores and via holtrenfrew.com that sells a conscious curation of responsible products. The icon allows customers to identify products that make a difference for people and/or the planet throughout Holt Renfrew’s entire product assortment. The program consists of one, overarching H Project Approved icon, and a series of sub-icons that clearly identify why a product is deserving of the accreditation.

The sub-icons, representing the program’s criteria include Artisanal, Responsible Material, Charitable, Clean Beauty and Clean Beauty+.  Holt Renfrew is committed to working with their brand partners to grow the H Project Approved offering across all departments. The H Project Approved icon program is currently online at holtrenfrew.com and will roll out to all Holt Renfrew stores in Spring 2020.