21 April 2021
The Weekly
Globus Celebrating Mum in Style

Globus is not only declaring Mother’s Day 2021 a big, fat, joyful celebration in trying times, but also making sure that mums are thanked properly with gifts they really want. From the 22nd of April 22, right up to Mother’s Day in Switzerland on the 9th of May, Globus is celebrating mothers in a catchy, pop-art inspired campaign. By mirroring the word MOM upside, Globus is putting the WOW in this annual holiday! The bright key visual, made up of colourful, artistic balloon flowers on a candy-pink background, is impossible to miss, be it as a POS poster, a cheerful reminder spread throughout all eight Globus department stores, or online in an eye-catching social media campaign. The Globus gift guide for Mother’s Day doesn’t contain boring bath salts or a new cardigan, but rather a range of luxurious, delicious and utterly “moreish” presents, from crystal face rollers to designer handbags, pink headphones or beautiful dresses and accessories with plenty of style. And the best part is that all gifts, big or small, can easily be ordered for a perfectly timed delivery for Mother’s Day.