26 March 2024
The Weekly
France

British accessories brand Kurt Geiger continues to expand its international reach. The brand opened a 2,916sq ft store on Oxford Street last year, and an additional four to five units are set to debut in North America by the end of the year. Now Kurt Geiger is making a splash at Galeries Lafayette, with a pop-up at the department store’s Champs-Élysées location until April 15. A tunnel has been set up from the entrance of the department store that leads to the ground floor atrium, where a pavilion-like installation has been placed with stained glass window panes inspired by Kurt Geiger’s London store in shades of aqua, raspberry, bright blue and baby pink.

 

The brand’s colorful summer campaign will be played on a loop on four screens outside Galeries Lafayette, which sees more than 100,000 visitors passing by every day. The pop-up will include some of Kurt Geiger’s bestsellers, such as the Southbank tote bag and Kensington bucket hat in a rainbow, swirly psychedelic print; the denim range that includes the Orson sandals, and the Kensington collection of bags with the brand’s eagle symbol. The brand overall revenue reached about $400mn last year, with 50% coming from the brand and the other half from Kurt Geiger’s U.K. luxury division, which operates footwear departments for retailers including Harrods and Selfridges.