7 September 2020
The Weekly
France

After redesigning its Lingerie area, the department store on Boulevard Haussmann is continuing its transformation by unveiling this time a new children's floor. Previously spread over several levels, the children's offer now flourishes on the fifth floor, where the entire 3,420m2 area is devoted to it. The multi-sector offer is designed around five spaces: layette, children, teenagers, shoes and toys.

The Layette space is dedicated to newborns and features brands like Petit Bateau or Absorba. The Baby Galerie, which takes on the appearance of a concept store, offers cutting-edge brands, mostly eco-responsible, such as Bobo Choses, Tiny Cottons, Poudre Organic or even Minois Paris or Childhood cosmetic brands for toddlers. For the childcare offer, the Parisian department store relies on the know-how of Natalys, which has designed a space where parents can find everything from a bottle to a stroller. In terms of services, Galeries Lafayette has created a cosy space where parents can change, rest or feed their babies. The children and teenagers’ areas occupy a large part of the space with a range of brands ranging from Zadig & Voltaire, to Finger in the Nose, including Les Coyotes de Paris and Bellerose. The Shoe Park, claiming to be the largest offer of children's shoes in Europe, presents brands like Givenchy, Burberry, Chloé, Asics, Adidas, Puma, Veja or Geox. A fake skatepark, on which children can rest, is also hiding a giant screen for entertainment while parents go shopping. The luxury offer has its own space brings together players such as Gucci, Dolce & Gabbana and Givenchy.

Finally, the toy is also present and a space is even reserved for the Disney franchise.