Rinascente reopened its doors and safety was immediately one of the department store's priorities in all its 9 stores (in eight Italian cities). The company mentioned that it already spent a million Euros on gloves, gels and masks; there will be in addition all the costs for the application of the new processes, from the organization of the spaces dedicated to staff to the security checks on customers. Since the stores’ reopening, the performances varied from store to store said CEO Pierluigi Cochini: «Milan, Florence and the two stores in Rome recorded a sales decrease over the same period of 2019, but we expected it: they are very popular points of sale for tourists. In the other cities we are doing well: the results are unexpected. » Among the best-selling products, the CEO reported footwear for both men and women, followed by accessories, especially women's bags. Textiles rank third: women, men and children. The bet now is to restore tourists’ flows, especially from abroad. An important channel to reach them will be digital. The Rinascente team, in fact, is working on the launching of an e-commerce platform planned in June. It will feature about 700 brands and 15’000 references.