Woolworths has opened the doors to its first-ever standalone Beauty store at Waterstone Village, Somerset West. This brand-new store introduces a curated beauty shopping experience, complete with a wide range of products and is home to luxury skin and nail services. The sophisticated ambiance reflects Woolworths' commitment to detail and innovation. The launch of this standalone beauty store marks a strategic move for Woolworths, in its goal to become the leading beauty destination in South Africa. The new Woolworths Beauty store is the first of its kind and offers customers a distinctive beauty experience. From a design perspective, shoppers can look forward to modern, tech-inspired elements with the brand's well-known, elegant aesthetic that is bound to exceed customers’ expectations. Each aspect of the store has been carefully considered to provide a first-class experience, from the innovative beauty services to the thoughtful layout that enhances the shopping journey.
The launch of Woolworths Beauty as a standalone store signifies the retailer’s firm intent in the beauty category. The store offers an impressive selection of the latest beauty products, including skincare, makeup, and fragrances from both prestigious local brands and globally renowned names. Customers will find a range of products from beloved local brands like Skin Functional, Amanda Jayne, Charlotte Rhys, Skin Creamery, Skoon, and Lelive, as well as iconic international brands such as Chanel, Tom Ford, Clarins, La Prairie, Lancôme and Shiseido ensuring that every customer’s beauty needs are met. In an innovative move to reduce unnecessary packaging and promote a culture of re-use, the store also features the newly launched WBeauty refillable make-up range, in eyeshadows, bronzers, powdered blushers, pressed powders and shimmer bricks. This initiative is a significant milestone in Woolworths’ ongoing commitment to sustainability and aligns with the retailer's Good Business Journey and vision for zero packaging waste to landfill.
Bespoke skin and nail services are available to all Woolworths Beauty shoppers, too. Woolworths Beauty has partnered with skincare brand Dermalogica to bring advanced in-store treatments such as microneedling, nanoinfusion, and luminfusion directly to customers in store. Skin Functional allows customers to create serums tailored to their unique skincare needs. Nail services by Amazi further enrich the store’s curated offerings, establishing it as a comprehensive beauty destination. Beyond shopping, the Woolworths Beauty store is designed as a lifestyle destination. Customers are invited to enjoy coffee or bubbly while they shop or indulge in skin and nail services. The store also boasts the first skin analysis machine, providing detailed insights into individual skincare needs and helping customers select the perfect products. Regular beauty services, including makeup, skincare, and fragrance consultations, are on offer, and for those purchasing gifts, complimentary gift wrapping is offered. If a desired product is not in stock, the Woolworths Beauty staff will gladly order it from another store for convenient, in-store collection.