Saks Fifth Avenue’s latest Fifth Avenue Club personal shopping location has opened at the London West Hollywood hotel in Beverly Hills, Calif. The standalone Fifth Avenue Club location offers luxury personal shopping and styling services, and this latest opening marks an evolution of the concept. The new West Hollywood location introduces bespoke offerings such as an in-house beauty space and shoppable art installation. Available to both local customers and hotel guests, The Fifth Avenue Club West Hollywood is open by appointment only.
Customers can shop a regularly curated merchandise assortment that complements items pulled specifically for clients, based on an in-person or virtual consultation with a Saks Stylist. A dedicated beauty counter further enhances the client experience, and select pieces from Saks Fifth Avenue’s fine art collection will be on display alongside a QR code, so clients can easily browse the full art gallery and visualize each piece in their own homes. Skilled personal stylists have been recruited from the local community to staff the club, and the space also can be personalized for exclusive events, brand takeovers and customized shopping journeys.