16 March 2023
The Weekly

Ferragamo celebrates the launch of the Spring-Summer 2023 collection, designed by creative director Maximilian Davis at Rinascente in Milan with an initiative of striking visual impact. Until March 20, Ferragamo illuminates the facade of the building overlooking Piazza Duomo of the historic flagship store with its logo and the iconic vibrant red, and the eight windows dedicated to accessories and the new ready-to-wear collection. The main theme of the project, the installations with red pin walls and the oversized reproduction of the Wanda bag, naturally in Ferragamo red, stands out in the entrance of Rinascente. Ferragamo is present at Rinascente Milan with a corner on the mezzanine floor dedicated to accessories and bags; a men's ready-to-wear pop-up on the first floor; a women's footwear corner on the second floor and a women's ready-to-wear pop-up on the fourth floor.