17 January 2024
The Weekly
Italy
ETRO Boutique at Rinascente

The setup of the new ETRO pop up, located on the mezzanine floor of La Rinascente department store in Milan, mimics the atmosphere of the SS24 women’s fashion show. The columns, main characters of the show set up, become furnishing objects to accommodate the Etro bags designed by Marco De Vincenzo. The iconic Vela, first bag designed by the Creative Director for Etro, is available in the plain leather versions, in the embellished with tone-on-tone threading unveiled during the last fashion show, and the raffia version with hand-made floral embroidery. The colorways range from the timeless black and gianduja to the vibrant colors produced in the mini version to which cream, light blue and pale pink are included. The pop-up will be open until May 10th.

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