24 May 2021
The Weekly

The new plan for perfume and cosmetics loyalty program named Mimo aimed at women and men seeking personalized communication and suggestions, will function as a tailored experience that is designed and updated based on the tastes, needs and interests of each person at all times, 365 days a year. ‘Mimo’ is in practice the largest personalized loyalty program with benefits and gifts of makeup, fragrances, treatment and nutricosmetics. Integrated by more than 500 companies, it has a proposal of more than 2,000 products between perfumery, cosmetic, nutricosmetic and parapharmacy firms, and more than 100 hair, makeup, treatment, etc. services.

This plan starts with the entry benefit of a 10% discount on the first purchase of beauty products made by the client and will continue with tailored proposals, experiences, gifts, promotions, events and content with relevant information based on the profile of the client. customer, brands and topics in which you are really interested. The ‘Mimo’ program will use the El Corte Inglés app to communicate to the client through push notifications and through the “My offers / coupons” area that appears in this application. From this registration, the client will receive the news every fifteen days through a newsletter with attractive and updated content, with information on products, tips, events, news and incentives. Incentives that will be personalized for each client.