13 November 2019
The Weekly
South Africa

Woolworths has now reformulated its current Earth Friendly products and has expanded the range to include a total of 24 eco-cleaning and seven plastic-alternative household items. The range takes advantage of the latest advances that have been made in formulating highly effective cleaning products that are free of potentially harmful substances such as chlorine, phosphates, dyes or parabens, triclosan and artificial colours. Using only naturally derived, active ingredients and endorsed by Beauty Without Cruelty (BWC); the Earth Friendly range now covers every aspect of household cleaning and laundry. The packaging of the entire Woolworths Earth Friendly range is fully recyclable and there are several packaging features that are notable firsts for household cleaning in South Africa. For the first time, a household cleaning range includes products packaged in green Plastic HDPE bottles.

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