The Indian e-commerce market is set to cross the $200bn mark in 2025, growing at a rate of 12.5% as consumer appetite for online purchases and trust in digital payments increases, according to GlobalData. GlobalData forecasts that the Indian e-commerce market will reach ₹17.7tn (US$ 212bn) this calendar year. With a projected compound annual growth rate (CAGR) of 11.5% between 2025 and 2029, the market could reach ₹27.3tn (US$ 327bn) in 2029. Factors which are contributing to sustained Indian e-commerce growth include government-led policy support, increasing digital integration in retail, and rising adoption of AI driven payment options. The Indian government rolled out Goods and Services Tax rate cuts on 22nd September, applying to sectors including fashion and wellness goods, and large businesses including Reliance Retail and Flipkart announced their participation in the 100-day ‘GST Bachat Utsav,’ highlighting GST discounts to promote consumer spending.
