16 September 2019
The Weekly
Australia

David Jones has acquired the exclusive rights to Sportscraft, removing the brand from its competitor Myer. Sportscraft will join sister APG&Co brands Saba and Jag in the store after APG&Co removed the brands from Myer earlier this year. The move comes after David Jones reported a full year profit fall of 42% and signalled that store closures and investment into brands to improve the productivity of the portfolio was of high importance. Sportscraft will join David Jones from February 2020.

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