4 May 2020
The Weekly
China

Bailian Group is using its online subsidiary iBailian to connect manufacturers with local shoppers. It's a new move for Bailian Group to embrace the online economy, as they will fully leverage their brands and suppliers to combine with Taobao's technology. A total of 1.2bn-yuan (US$169mn) worth of discounts will be offered by Bailian for purchases at supermarkets, department stores and shopping malls in the city. It will distribute 80,000 digital coupons through a mini application on Alipay. Four Bailian shopping malls have also started livestreaming through Taobao, and a Bailian flagship store was recently unveiled on the platform as well. At least one livestreaming event will be staged from the studio at Bailian's River Mall each month.

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