30 June 2022
The Weekly
Italy
Coin's Como Store ReopensCoin's Como Store Reopens

The historic Coin store in Como, in Via Pietro Boldoni, reopened on 3.700m2 after a period of extensive renovations, with a more accurate brand mix and innovative concepts such as Lifestyle Hub, Beauty Innovation and Coin Season. On the ground floor, customers will be able to discover the Lifestyle Hub, the area dedicated to innovation and experience launched by Coin in 2021. Inside, space for the made in Italy brand of active cosmetics Rezet36; IZMEE's sustainable water bottles and AlpReleaf's natural solutions derived from the hemp plant. Great news is the presence of the beauty boutique of il Riccio, which will offer a quick blow-dry with GHD tools, a trendy haircut with Shu Uemura haircare treatments, an impeccable manicure or a no-age treatment with Maria Galland products.

The perfumery area offers the new Beauty Innovation format, which will boast a selection of trendy, green and sustainable brands. Among the skincare proposals there will be space for the products of Ben & Anna, a German brand of natural cosmetics; by Guapa, at the base of which is a tropical philosophy for a 3-minute treatment with 3 products and by Teaology, the Italian brand of Clean Beauty born from the love for tea, sustainability and innovative cosmetics. Inside the corner there will also be Goovi, founded by Michelle Hunziker, which is born from the combination of natural ingredients with the philosophy of good vibes; Collesi Beauty, the first and only skin beer therapy, with products based on craft beer; That’so, a made in Italy cosmetics brand, characterized by innovation and sustainability and which promotes the idea of ​​fast beauty; Milanesi Skincare brand that pays homage to the Milanese territory by offering 0 km, performing and anti-pollution ingredients. Foreo and Smoothskin complete the offer with their devices for an effective and personalized beauty routine. Not only products, however, but also services, as per the Coin paradigm: Beauty Innovation will also host an exclusive beauty room, where you can be guided in your choices by beauty consultants and experts.

Local customers and tourists will also find the most important luxury skincare, make-up and fragrance brands such as: Chanel, Dior, Estee Lauder, Guerlain, Giorgio Armani, Clarins and Lancôme. For the more addicted and attentive to trends, Kiehl's, Aveda, Elemis, Rituals and Mac will present completely renewed corners. The ground floor will also host another new area, Coin Season, a multi-category concept designed to enhance the most captivating products in the most significant seasonal moments.

To meet the wider needs of the public, there will be three floors dedicated to clothing and accessories from historic and trendy brands.

The first floor, dedicated to men, will have a varied offer of iconic brands such as Armani Exchange, Avirex, CK Jeans, Fred Perry, Jack & Jones, Lacoste, Navigare, Scotch and Soda, Tommy Jeans.The woman, on the second and third floors, will be able to choose between the sportswear by Adidas, Puma and Under Armor and the more glamorous ones with the accessories proposal by Chiara Ferragni, Armani Exchange, Lauren by Ralph Lauren and Twin set. The casual proposal is also wide with Attic and Barn, De’Hart, DKNY, Pepe Jeans, Tommy Denim and Zadig & Voltaire

The fourth floor will instead be completely dedicated to home decoration, with the many proposals by Coincasa, the Coin brand that since 1962 has interpreted the Italian taste of living and living with creativity and passion with its collections. Thanks to a careful selection of styles and novelties from all over the world, the assortment will range in all categories, from the fragrances and sensory experiences of Yankee Candle, WoodWick and Millefiori Milano, to the tableware by Alessi, from accessories for animals. of United Pets - Milan to the interior design of Zafferano and EDG Enzo de Gasperi.

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